Reopened in late 1997 as 'The Lakeside Center', the East building is ideally suited to serve mid-sized meeting and exhibitions. Highlights include:
- A 45,000 square-foot ballroom, fully divisible into two 22,500-square-foot rooms
- A north-to-south divider wall in the 300,000-square-foot Exhibit Hall D
- An outdoor waterfall on the building's east side, cascading from Level 3 to ground level. A companion staircase leads from Level 3 to ground level
- New landscaping and outdoor deck surface on Level 3
- And a completely renovated Arie Crown Theater
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